Implementation of social media crowdsourcing helped Starbucks understand customer preferences and generate new ideas that resulted in US $180 million in revenue in the first year, making a big impact on the top line.1
Amazon reported that 30% of sales were due to its analytics-based recommendation engine.2
Is SMAC Adding Business Value or More Complexity and Uncertainty?
Posted February 26, 2013 | Technology |
About The Author
Nethaji Chapala is a Lead Consultant of IT Strategy and Enterprise Architecture with the Transformation Group of Insurance and HealthCare business unit of Tata Consultancy Services (TCS). Mr. Chapala has more than 17 years’ experience in IT and management, consulting in the areas of business transformation, digital transformation, IT strategy, enterprise architecture, simplification, and legacy modernization. He has been helping customers… Read More
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