An ongoing issue with enterprise architecture (EA) is how to make a compelling case for its value with business decision makers and stakeholders. This Executive Report positions EA as the inclusive, pervasive, joined-up view of the enterprise and explores 12 areas where EA can deliver unique value. The report expresses these benefits in terms that executives readily understand and appreciate. We cover the potential and real impact of EA on cost, revenue, time to market, brand image, regulatory compliance, and other issues that occupy the attention of senior management.