Virtual worlds are a hot topic right now. These 3D, interactive Web environments can deliver an immersive experience that is much richer than what we currently experience with the traditional Web. As a result, virtual worlds are emerging as communal places for a wide range of activities, including, of course, highly popular MMORPGs such as World of Warcraft. IT departments in many enterprises are now being asked to explore how their organizations can embrace virtual worlds and create, deploy, regulate, and monitor these new applications. But do virtual worlds offer any real business value, or are they only good for fun and games?