Unless an organization pursues a strategy of innovation for its own sake, then digital era products and services are still subject to the marketing lifecycle with profitability and reward appearing in the market growth and maturity stages. This means that organizations need to create structures and a culture within which they can simultaneously innovate and deliver the new inventions. There needs to be a marriage of innovation expense control and revenue generation. So how does a modern leader engender such a culture?
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About The Author
Jon Ward is a Cutter Expert and a member of Arthur D. Little's AMP open consulting network. As CEO for Beneficial Consulting, he focuses on the cultural and transformational aspects of implementing Agile. Mr. Ward currently acts as an Agile catalyst, producing significant bottom-line results for software and business change initiatives. Using Lean-Agile techniques, he redesigns target operating models for efficiency and purpose, resulting in… Read More
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