Ben Porter uses several case studies to show how organizations have made progress in amplifying the value of analytics by demonstrating three actions: recognizing how value is created, focusing on delivering that value, and understanding the changes that must be adopted to ensure long-term value. He describes the four fundamental requirements for successful analytics projects (sponsor, tools, team, and project/problem) and closes with the critical assertion that value creation from analytics requires teamwork between IT, business, and analytics professionals.