There's a lot to think about when contemplating the value and use of the mass of data that is undoubtedly accumulating every day within your firm. In this issue of CBR, we provide you with a solid footing for understanding and moving forward with your own deliberations. In a manner of speaking, your data is the "bird in your hand" that you may not even know you hold — or have not yet developed the skills to hold. Reading what our experts have to say on the subject will provide a mental framework for approaching the decisions necessary to take advantage of the wealth of information at your fingertips.