There are a great many ways to consider software. For example, software can be thought of as pastime, a profession, or a science. Clearly, it can also be thought of as a branch of technological marketing. And one of the great software marketing coups of our time was the Agile Manifesto. Short and to the point, it asked its adherents to adopt a "new" approach, which combined a number of software organizational and management ideas, and which became the rallying cry of a generation of "Agile" developers and managers.
Advisor
Boxed In: Rethinking the Agile Manifesto -- Rubbing Out the Lines in the Sand
By Ken Orr
Posted December 4, 2014 | Leadership |
![](/sites/default/files/styles/square_thumbnail_180x180_/public/project/fulltext/advisor/2014/apm141204/orrk.jpg?itok=3g-SQI_l)
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