"Getting people to do better all the worthwhile things they ought to be doing anyway." That is the language with which Philip B. Crosby began his now famous book Quality is Free: The Art of Making Quality Certain (McGraw-Hill, 1979). "People" includes management, he went on to say, but it is up to the professionals in a field to instruct management about this portion of the management job. What can management do to make software quality more certain?