Executive Update

Cannibalization in Expanding IT Product Portfolios

Posted February 13, 2011 | Leadership |

In today's ever-changing business environment, IT service providers need to implement an effective strategy and business model to tackle the problem of cannibalization within their portfolio of business software. The cloud supply chain illustrates the link between the provisions of business software through the cloud. Game-changing technology, such as cloud computing and resulting portfolio changes within the IT industry, determines daily life within business.

About The Author
Maik Lindner
Maik A. Lindner is a Senior Business Development Manager for SAP Research at SAP Labs in Palo Alto, California, USA. Dr. Lindner builds an interface between partners, SAP internal groups, and researchers for future ICT systems and architectures. He holds an MSc in IS and a PhD in information and financial controlling systems from the University of Muenster (Germany). Dr. Lindner's interests include business and technical aspects of emerging… Read More
Fiona McDonald
Fiona McDonald currently studies Business-IT at Queen's University in Belfast, Ireland, and works as a student researcher at SAP Research. Ms. McDonald's research focuses on cloud computing and the economic and business aspects involved with it. She can be reached at fiona.mcdonald@sap.com.
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