Innovation ranges from new, radical business models (e.g., Uber) to low-technology marketing changes (e.g., Absolut honey-flavored vodka). This Advisor examines four main challenges within the ideation and idea management that is required before commercialization within technology-intensive industries.
Advisor
Breakthrough Innovation: Managing Ideas and the Challenge of Ideation
Posted May 30, 2019 | Leadership |
About The Author
Ben Thuriaux is a Partner at Arthur D. Little (ADL). He works across ADL’s Technology & Innovation Management and Utilities & Alternate Energy practices and heads up the Energy practice’s Competence Centre in Technology, Innovation, and Digitalization. Mr. Thuriaux focuses on strategy, technology, and innovation management diagnostics and adapting innovation management best practices; organizational design and change (in energy and… Read More
Frederik van Oene is a Senior Advisor to Arthur D. Little (ADL), where he was a member of its Technology & Innovation Management practice prior to his retirement. With extensive experience of ideation processes, he focuses on helping organizations enact the changes required to improve performance and realize their objectives. Mr. van Oene has extensively worked in innovation, R&D and technology management, strategy implementation, and… Read More
Don’t have a login?
Make one! It’s free and gives you access to all Cutter research.