Article

Challenges to Maximizing the Value of Future Innovation in Big Data Analytics

Posted July 8, 2016 | Leadership | Technology | Amplify

Organizations seeking to incorporate effective analytics programs will likely encounter several challenges along the way. Whereas many of these can be dealt with in the short term, others will require solutions that we do not know to exist at the present time. In the balance of this article, we discuss several of the challenges and possible solutions, while addressing the components involved in any BDA plan.

About The Author
Donald Wynn
Donald E. Wynn, Jr., is an Associate Professor in the School of Business Administration at the University of Dayton. He holds a PhD in business administration from the University of Georgia. His research appears in journals such as MIS Quarterly, MIS Quarterly Executive, Information Systems Journal, Cutter IT Journal, the Journal of Organizational and End User Computing, Communications of the AIS, and Journal of the Academy of Marketing Science… Read More
Renee Pratt
Renée M.E. Pratt is an Assistant Professor at the University of Massachusetts Amherst in the Isenberg School of Management in the Operations and Information Management Department. She received her doctorate from Florida State University in management information systems. Dr. Pratt completed research in 2013 on the implementation and post-adoption processes of electronic medical record software under a Fulbright Scholar Grant in Germany. Her… Read More
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