Clearly, one of the top business drivers behind crowdsourcing is that it can be relatively cheaper than outsourcing. An equally important business driver is that it enables businesses to promote creativity and excel at innovation while leveraging resources and collaborating inside and outside their own organizational boundaries. The creativity component arises from the fact that the ideation of a concept desired or solicited by the business or enterprise requires vision and resourcefulness. It involves the imaginative mindset of a varied and often intuitive, skilled group of professionals as well as a broad range of users (specifically, untapped expert customers). The innovation element is also significant. Creativity, creative thinking, and intuition have a common connection to innovation. Creative thinking offers an avenue for intuition to generate pragmatic ideas, and ideas transform into innovation. More important, crowdsourcing establishes a new channel for communication and collaboration among external users and experts and an enter­prise’s employees, partners, and associates. This collaborative effort ultimately instills the spirit of innovation in the enterprise. This Executive Update explores how to best leverage crowdsourcing in your enterprise, using a case study in digital healthcare.