Customers perceive certain cars, shoes, and even hardware and software applications as being “cool.” As a result, designing for coolness has become increasingly important. With respect to the impact of cool products on customer behavior, anecdotes suggest that users may be drawn to certain apps and motivated to use them because they are cool, which might lead to loyalty and continued usage over time. This is a concept that needs to be confirmed empirically, however, so businesses can recognize the importance of the coolness factor when building mobile apps.