Just a few years ago, many companies were trying to avoid deploying any social media applications. The turnaround has been astonishing; just about everyone has now jumped on the social media bandwagon. Now the questions relate to ROI and TCO -- and, ultimately, the business value of social media. The Luddites lost the battle.
Advisor
Creating a Strategy for Social Media
Posted September 2, 2010 | Leadership | Leadership |
Don’t have a login?
Make one! It’s free and gives you access to all Cutter research.