Executive Report

Customer-Centric Business Strategy: Aligning Business and IT

Posted September 30, 2010 | Leadership |

A customer-centric business is an approach to business operations for sustainable profitability through customer loyalty due to the actions of an empowered workforce. In addition to business benefits, a customer-centric approach provides an overall framework for the design, development, operation, and management of IT. This Executive Report by Keith Sherringham and Bhuvan Unhelkar addresses the implementation and operation of a customer-centric business for aligning business and IT.

About The Author
Keith Sherringham
Keith Sherringham has over 15 years' experience in business consulting in corporations and government at the executive and senior leadership levels on business strategy and planning, business application of ICT, program management and turnaround, and business resilience and change management. Mr. Sherringham is a noted author and speaker on the business application of ICT and is known for his thought leadership and pragmatic strategy in areas… Read More
Bhuvan Unhelkar
Bhuvan Unhelkar (BE, MDBA, MSc, PhD; FACS) is a Cutter Expert. He has decades of strategic as well as hands-on professional experience in the information and communi­cations technologies (ICT) industry. Dr. Unhelkar is a full Professor at the University of South Florida, Sarasota-Manatee campus. As a founder of MethodScience and PLATiFi, he has demonstrated consulting and training expertise in big data (strategies), business analysis (use cases… Read More
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