Consumers have become so enamored with mobile, social media, and popular messaging platforms (e.g., Facebook Messenger, Twitter) that they now expect companies to know them individually and to deliver personalized interactions and self-service options in real time. In short, today’s social, technologically savvy consumer forces companies to optimize how they engage with customers and transform the way they conduct marketing, sales, and service.
Advisor
Customer Experience and Engagement — The Name of the Game in Cognitive Systems
By Curt Hall
Posted February 8, 2017 | | Amplify
About The Author
Curt Hall is a Cutter Expert and a member of Arthur D. Little’s AMP open consulting network. He has extensive experience as an IT analyst covering technology and application development trends, markets, software, and services. Mr. Hall's expertise includes artificial intelligence (AI), machine learning (ML), intelligent process automation (IPA), natural language processing (NLP) and conversational computing, blockchain for business, and customer… Read More
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