Executive Update

The Customer's Role in Software Development: Part I -- The Smart Thing to Do

Posted February 15, 2006 | Technology |

It is a fact that smart people do not always say smart things. In one such case, there was no doubt that the head of development at a veteran Southern California technology company was smart. But that didn't prevent his unfortunate utterance at a 1988 project development review. "Now that we have the requirements signed off," he said, "I don't want to see another customer around here until the project is finished."

About The Author
E.M. Bennatan
E.M. Bennatan was a Senior Consultant with Cutter Consortium's Agile Product & Project Management practice and a contributor to that advisory service, including its survey-based Executive Updates. His extensive hands-on management experience stemmed from many years as Senior Director at Motorola, Inc., developing large software systems and leading multinational design centers. He was also VP of Engineering at Midway Corporation, where he… Read More
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