Executive Update

The Customer's Role in Software Development: Part II -- Is It a Culture Change?

Posted March 31, 2006 | Technology |

In 1990, Motorola's cellular infrastructure group took a step up the quality ladder. The managers of its newly reorganized division decided that the way to improve their cellular products was to get customers more involved in the development process. One of the most noticeable signs of this decision was the revolutionary practice of inviting customers to be present at the organization's quality reviews.

About The Author
E.M. Bennatan
E.M. Bennatan was a Senior Consultant with Cutter Consortium's Agile Product & Project Management practice and a contributor to that advisory service, including its survey-based Executive Updates. His extensive hands-on management experience stemmed from many years as Senior Director at Motorola, Inc., developing large software systems and leading multinational design centers. He was also VP of Engineering at Midway Corporation, where he… Read More
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