As we move into the era of Big Data analysis and extensive use of unstructured data, it is time to take a closer look at data-quality issues. While there have long been procedures in place for ensuring quality of transactional data, unstructured data has been less well served. Unstructured data and data sources outside of the firm can be relatively opaque. Processes should be developed to ensure that data is maintained for future use -- adequately stored, accurate, and secure.