There's a rhetorical strategy familiar to anyone who nowadays tunes in to editorial content in the media: A commentator makes a radical assertion that seems plausible on the surface and that seems consistent with a trend. The commentator may not be particularly qualified to make the assertion. (Have you ever asked yourself why we ought to believe those people talking at us on TV news shows? When did we start accepting that someone who has strong opinions is some kind of an expert?) And usually the assertion doesn't bear up well under scrutiny.
Article
Preparing for the Next Digital Revolution
Posted December 1, 2003 | Leadership | Cutter Benchmark Review
About The Author
Robert D. Austin is a Cutter Consortium Fellow and a member of Arthur D. Little's AMP open consulting network. He is a regular speaker at the annual Cutter Summit and often delivers Cutter Bootcamps. Dr. Austin served as a professor on the faculty at Harvard Business School for more than a decade, and then as Professor of Management of Innovation & Digital Transformation at the Copenhagen Business School in Denmark. He is currently Professor… Read More
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