Outcomes are becoming the moments of truth for customers and employees alike, developing into the points where value is created for the business. Shifting the dial is not about changing capabilities; it’s about changing the way organizations look at what people really need and delivering that as an outcome. This is a competitive differentiator now and will become an essential hygiene factor for competing tomorrow.
Advisor
![Figure 2 — Assessing and choosing outcomes.](/sites/default/files/styles/square_thumbnail_180x180_/public/APM/Advisors/2016/apm161222_fig02.jpg?itok=H-oHzpTm)
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