We've talked a lot about how e-business is different from traditional business: new technologies, 24/7 availability, worldwide access, and faster time to market are just a few of the ways that the e-business world is different. Most of these changes are concrete and obvious, but e-business is different in intangible ways, too. This article addresses one of the more surprising of these intangibles: business-IT alignment. A perennial bugaboo for traditional business and IT, business-IT alignment is alive and well in the e-business world!