Sustainable competitive advantage usually results from a company learning how to create its product or service more efficiently than its competitors or charging a premium because the company's product is widely believed to be superior. Top managers seek to develop strategies that will provide their companies with a secure competitive advantage.
Executive Update
EAI As a Competitive Advantage -- Interviews with Cutter Consortium Senior Consultants Paul Harmon, André LeClerc, and Chris Pickering
Posted July 31, 2001 | Leadership | Technology |
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