Over the past few years, the professional prestige of IT departments has declined while the use of IT keeps growing. Soon, practically all smartphones and smart TVs worldwide will connect to the Internet, and while billions of these devices and the systems that power them will go online and increase the demand for IT, my professional practice and the data from the MMVM project indicate that the influence of CIOs and IT teams is decreasing, while the frustration of organizations and clients with the IT organization is increasing. The high failure rate of IT projects persists, while obsolete systems and cybersecurity risks are on the rise. That’s why it’s indispensable to start moving IT management in a different direction — the professional and deliberate management of trust, along with continuous growth in the soft management capabilities of IT professionals that have become the new core competences of the technical professional.