"Enterprise 2.0" is a phrase coined by Andrew McAfee of Harvard Business School, and it refers to companies that leverage "emergent social software platforms" like wikis and blogs to improve collaborative efforts both within the firm and across firm boundaries. The name is a reference to Web 2.0, a concept first propagated by Tim O'Reilly, which represents the movement to the "Internet as platform, and an attempt to understand the rules of success on that new platform" [4].