The goal of the customer experience equation is to develop a connection. Connection is achieved through two factors. The first is content and represents the product or service that you sell. The second factor is context, which represents everything surrounding both your content and your customer.
Advisor
How to Develop Connections Using the Customer Experience Equation
By Dave Cherry
Posted September 2, 2021 | Leadership | Technology |
About The Author
Dave Cherry is Principal of Cherry Advisory, LLC. As a thought leader, executive strategist, and speaker, he helps clients in the customer experience (CX) industry (that's everyone with customers!) define a CX strategy, enabled by innovation and measured/informed by analytics that drives deep relationships and connections with customers.
Mr. Cherry is a member of the International Institute of Analytics Expert Panel, serves on three advisory… Read More
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