Forget big data, digital exhaust, data lakes, and all the other trendy terms created to describe big piles of data. Gang-tackling new terms to describe stores of data isn't going to advance the current state of affairs much. While we are at it, throw in the term "chief data officer." I have a simultaneously oscillating aversion and desire for that title, just like a pigeon that skittishly jumps back and forth between pecking at the bird feed and scattering away from the oncoming wreck of a car. Should I grab it or should I flee from it?
Advisor
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