In the late 1990s, every newcomer in the search-engine space seemed to have every feature of its predecessor and more. Each was trying to win the home-page war in an arms race of feature one-upmanship. The more complicated search engines became, the less they seemed to be solving the real problem.¹

Then, in 1998, a new upstart from Stanford University came along. It was focused on solving the original problem; quickly finding the most relevant information in the growing ocean of Web content. As we all know, Google changed the game forever.