Executive Report

Harnessing the Power of Social Networks: Can User-Generated Online Content Sell Your Product?

Posted June 30, 2007 | Leadership | Technology | Leadership |

Domain

Market mechanisms

About The Author
Eric Clemons
Dr. Eric K. Clemons is Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania. He has been a pioneer in the systematic study of the transformational impacts of information on the strategy and practice of business. His research and teaching interests include strategic uses of information systems, the changes that information technology enables in the competitive balance between new entrants and… Read More
Cutter Business Technology Council
The Cutter Business Technology Council identifies emerging trends in digital technology, and in the marketplace. Its members, business and IT specialists whose ideas have become important building blocks of today's digitally-connected global economy, offer the advantage of experience, eloquence, independence, and prescience in their Council Opinions and onsite in your enterprise.
Cutter Business Technology Council
The Cutter Business Technology Council identifies emerging trends in digital technology, and in the marketplace. Its members, business and IT specialists whose ideas have become important building blocks of today's digitally-connected global economy, offer the advantage of experience, eloquence, independence, and prescience in their Council Opinions and onsite in your enterprise.
Cutter Business Technology Council
The Cutter Business Technology Council identifies emerging trends in digital technology, and in the marketplace. Its members, business and IT specialists whose ideas have become important building blocks of today's digitally-connected global economy, offer the advantage of experience, eloquence, independence, and prescience in their Council Opinions and onsite in your enterprise.
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