Some of the biggest obstacles standing in the way of companies wanting to use consumer-oriented social media such as Facebook, Twitter, and LinkedIn for marketing and other purposes have to do with compliance and worries about brand management. This is especially true for financial services and insurance companies, which face considerable scrutiny from government regulatory agencies.
Advisor
Hearsay Social Keeps Corporate Eye on Social Media
By Curt Hall
Posted February 22, 2011 | Technology |
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