Most analytics solutions designers today are using 30-year-old mental models around scarcity of compute and are thus crippling their designs, not fully realizing how radically different 21st-century analytics has become. The recent leap forward in database and analytics technology includes streaming technologies like Apache’s Kafka, which can handle real time and can scale to handle big data movement at extremely low cost; and high-speed, in memory analytics tools like SAP HANA, which makes mincemeat out of billion-row data sets.