If you are charged with selecting or implementing a CRM solution for your organization, it is imperative that you understand the business drivers that propel this application area. Recent journal and magazine articles gloss over the CRM business drivers with sound bites such as "the age of the never satisfied customer," or "The Network Economy driver," and so on.
Implementing CRM Solutions Without Developing Indigestion
By Ram Reddy
Posted September 30, 2000 | Technology |
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