This situation might sound familiar: your company brainstorms or applies other methodologies to generate a vast quantity of ideas; however, this process doesn’t seem to translate into a healthy, balanced portfolio of R&D projects. Certainly, there is an inherent ”creativity” among your people and a strategy is in place, but somehow the “killer ideas” just don’t seem to emerge. This Advisor examines four main challenges within ideation and idea management.
Advisor
![idea management](/sites/default/files/styles/square_thumbnail_180x180_/public/itjournal/2019/idea%20management.jpg?itok=HdBfMIPN)
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