There's a fundamental problem between the IT profession and its customers: there's an abundance of focus on the cost of the technology (the "T"), yet a dearth of focus on the value of the information (the "I") side of the equation. If the connection between I and T is not clear, then the cost of the technology becomes the only common ground between IT and its customers, and this ground is business quicksand.
Executive Update
IT: Finding Common Ground with Your Customers
By Bob Multhaup
Posted April 9, 2013 | Leadership | Technology |
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