We are increasingly servicing customers directly through IT-enabled means and indirectly by way of IT-enabled customer service personnel. This proliferation of IT-enabled touch points creates the foundation for what Rick and I are increasingly calling "born digital data" or "digital data genesis."2 This proliferation of customer data that is natively digital enables strategic options that were simply not feasible before.
Article
IT Services and Service Functionality: The New Frontier of Opportunity
Posted November 30, 2008 | Leadership | Technology | Cutter Benchmark Review
About The Author
Gabriele Piccoli is a Fellow with Cutter Consortium, a member of Arthur D. Little's AMP open consulting network, and the Editor Emeritus of Cutter Benchmark Review. Dr. Piccoli is the Edward G. Schlieder Endowed Chair of Information Sciences at Louisiana State University's E.J. Ourso College of Business, and Director of the Digital Data Streams Lab. His consulting, research, and teaching expertise is in strategic information systems and the use… Read More
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