Bound for FailureGetting ready to venture into an emerging market? Good luck. Emerging markets lack sound infrastructure, present legal and regulatory constraints, and pose security and business continuity concerns. Add in the fact that their consumers have low purchasing power, and the chances of success get very slim. |
About The Author
San Murugesan (BE [Hons], MTech, PhD; FACS) is a Cutter Expert and a member of Arthur D. Little's AMP open consulting network. He is also Director of BRITE Professional Services and former Editor-in-Chief of the IEEE's IT Professional. Dr. Murugesan has four decades of experience in both industry and academia, and his expertise and interests include artificial intelligence, quantum computing, the Internet of Everything, cloud computing, green… Read More
Don’t have a login?
Make one! It’s free and gives you access to all Cutter research.