Article

Leveraging IT in Customer Service Survey Data

Posted November 30, 2008 | Leadership | Technology | Cutter Benchmark Review

SURVEY DEMOGRAPHICS

This survey explored the use of IT as a means of enhancing the services, personalization, and convenience that organizations provide to customers. Thirty percent of the 66 respondents hold senior management/policy making or IS/IT management titles, with consulting, marketing/sales, project management, and software engineering/programming being among the other job titles reported.

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