The excitement of location awareness in apps and websites has passed; people are looking for the next evolution in the location arena. If you’re looking to see where your investment in location technologies might go next, the five examples in this Advisor are a good starting place. They all represent different approaches to the idea that location isn’t enough. Location — even with the best interactive mapping technologies — is one-dimensional. When you add things to it, you expand it across many useful dimensions of information and — more important — action.
Advisor
Location Is Not Enough: Five Up-and-Coming Features to Think About
By Jesse Feiler
Posted November 30, 2016 | | Amplify
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