This past June might be known as the month of the lost business reputations. I don't recall a month when so many seemingly solid corporate reputations have been tarnished.

Let's start with an announcement by the European aircraft manufacturer Airbus in June that it would have to delay deliveries of its A380 super-jumbo jet by yet another six months. The announcement takes Airbus customers -- and the market -- by surprise, leading to a drop of 26% in Airbus stock price in one day.