According to Rand McNally, Africa, Asia, and South America make up 62% of the world's landmass. These markets have 82% of the world's population, which is 5.3 billion out of 6.5 billion people. China and India alone have more than 2.4 billion people.1 The consumer opportunity is huge. Presuming your company operates outside of the Western world, you must win big in these markets to thrive in this global economy.
Advisor
Making Adjustments to Win in Emerging Markets
Posted February 8, 2011 | Leadership | Leadership |
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