This month's installment of CBR takes a look at a trend that we see emerging, even though it may not be a reality (yet) for many of our readers. This topic, that my colleague Rick Watson and I call the “digital data genesis capability,” represents the notion that organizations must, in order to stay competitive in the future, develop the ability to embed digital computing equipment and IT in organizational processes to serve goals other than transaction processing, thus creating data in digital form and capturing it at its inception.