In Part I of this two-part Executive Update series, we reviewed the critical urgency of IT "marketing" its value to the business end users with a vision that is crisp, clear, and compelling.1 Businesses now have competitive
Executive Update
Marketing IT Operations: Part II -- Executing the Marketing Plan
Posted December 21, 2011 | Leadership | Leadership | Leadership |
About The Author
Bill Keyworth focuses on IT operational excellence. With more than 25 years' experience successfully defining technology and market trends within the IT service management industry, Mr. Keyworth has established a reputation as a credible and consistent voice in maximizing business value from IT operations. Leveraging telecom and network management experience gained at AT&T and Digital Equipment Corporation, he was among the first to identify… Read More
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