Negotiating within relationships is difficult. The importance of the relationship causes you to want to give in to the other party, making it harder to negotiate effectively for your own needs. Your own preconceptions, narratives, fears, and emotions also impact these negotiations, causing difficulties in thinking clearly and behaving strategically. Indeed, to be effective, you must prepare extensively, listen for the other person’s needs, and manage your emotions in real time. This Executive Report outlines how to take these steps, so you can negotiate effectively to meet your interests while simultaneously maintaining and building your relationships.