The Project Concept Phase: Part II -- Is Crowdsourcing a Good Strategy?

Executive Update

The Project Concept Phase: Part II -- Is Crowdsourcing a Good Strategy?

Posted January 14, 2008 | Leadership |

There are many hollow buzzwords floating around, and "crowdsourcing" may sound like one, but it isn't. It is a fascinating term that was coined just a couple of years ago [2], and if you google it, you'll get more than half a million hits. Crowdsourcing refers to the way consumers participate in the creation of the products they use, and it has caught on quickly.

About The Author

E.M. Bennatan

E.M. Bennatan was a Senior Consultant with Cutter Consortium's Agile Product & Project Management practice and a contributor to that advisory service, including its survey-based Executive Updates. His extensive hands-on management experience stemmed from many years as Senior Director at Motorola, Inc., developing large software systems and leading multinational design centers. He was also VP of Engineering at Midway Corporation, where he… Read More

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The Project Concept Phase: Part II -- Is Crowdsourcing a Good Strategy?

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