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Resonance Marketing in the Age of the Truly Informed Customer

Posted March 18, 2008 | Leadership |

As Tony Paoni of Diamond Consulting likes to remind his listeners, the new networked economy is not just the old industrial economy with a mess of wires hanging off it. Even mass-produced consumer products like detergent, bread, and soft drinks, or traditional consumer durables like automobiles, are changing.

About The Author
Eric Clemons
Dr. Eric K. Clemons is Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania. He has been a pioneer in the systematic study of the transformational impacts of information on the strategy and practice of business. His research and teaching interests include strategic uses of information systems, the changes that information technology enables in the competitive balance between new entrants and… Read More
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