In this Advisor, I highlight the need to understand the optimal granularity level in analytics to maximize business value. I also point to the need for business owners and strategists to incorporate context in analytics in a balanced manner in ascertaining the granularity levels. Granularity levels can vary dynamically depending on the needs of the business. Due consideration to such dynamicity ensures that time, cost, and corresponding use of resourcing in undertaking analytics are all utilized to provide maximum value to the business.