Nethaji Chapala asks an excellent question: Is SMAC really helping organizations compete, or is it merely adding more complexity and confusion? While the already large SMAC pie continues to grow, not all organizations have been able to extract value from their SMAC investments. Chapala argues for a more systematic approach to developing pragmatic SMAC strategies. He identifies two simple matrices that can help organizations clarify their thinking about how SMAC technology ought to be adopted.