Social business analytics is the most complex form of social media analysis because it involves analyzing unstructured social data in combination with structured data and other content maintained in enterprise sources. This requires an infrastructure for sourcing, managing, and analyzing social and enterprise data, and for integrating the findings back into the organization's enterprise data analysis and decision-support processes.
Advisor
Social Business Analytics: Requirements and Trends
By Curt Hall
Posted February 15, 2016 | Technology |
About The Author
Curt Hall is a Cutter Expert and a member of Arthur D. Little’s AMP open consulting network. He has extensive experience as an IT analyst covering technology and application development trends, markets, software, and services. Mr. Hall's expertise includes artificial intelligence (AI), machine learning (ML), intelligent process automation (IPA), natural language processing (NLP) and conversational computing, blockchain for business, and customer… Read More
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