Executive Update

Software Product Support: Part I -- The Lesson of Victor's Russian Car

Posted April 23, 2009 | Leadership |

Several years ago, according to BusinessWeek, 1 Victor Tsernialov, a 36-year-old Moscow software consultant, scraped together enough money -- $6,050 -- to buy a new car. He chose a 1999 Russian Lada and has regretted it ever since. He complained of Soviet loutishness, poor-quality spare parts, and high prices.

About The Author
E.M. Bennatan
E.M. Bennatan was a Senior Consultant with Cutter Consortium's Agile Product & Project Management practice and a contributor to that advisory service, including its survey-based Executive Updates. His extensive hands-on management experience stemmed from many years as Senior Director at Motorola, Inc., developing large software systems and leading multinational design centers. He was also VP of Engineering at Midway Corporation, where he… Read More
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