Paul Greenberg is President of The 56 Group, LLC, an enterprise applications consulting services firm that focuses on strategic services for CRM. He is also the author of CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time, whose third edition will be published in May 2004. Mr. Greenberg writes regularly for CRM Magazine, CRMGuru.com, and SearchCRM.com. He has published work in multiple business and IT magazines… Read More